How to get more clients with your barbershop's Instagram
Instagram is your barbershop's shop window, but likes don't pay the bills. The key is turning your followers into clients who book. Here's how you do it.
Put your booking link in your bio
It's the most profitable change and the one almost nobody gets right. Put a direct link to your booking page in your bio so anyone who lands on your profile can book in two taps, without messaging you or waiting for a reply.
Show your work, not just your shop
Before-and-afters, finished cuts and the small details are what make someone want to sit in your chair. Post photos and short videos of your best work regularly; it's the cheapest advertising there is.
Every post, a call to action
Don't assume people know how to book. End your posts and stories with a 'book through the link in the bio'. The easier you make it, the more bookings you'll get.
Use your stories to fill empty slots
Got a free slot this afternoon? Post it to your stories with the booking link. It's the fastest way to fill the gaps that would otherwise stay empty.
Ask happy clients to tag you
A recommendation from a client is worth more than any ad. Encourage your clients to tag you when they share their new look; every tag puts you in front of their followers, who are exactly the kind of people you're after.
Turn your followers into bookings
With trimly you get your own booking page with a link ready for your Instagram bio. Your followers book instantly, with no commissions.
Try free for 1 month